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Telephone Talk Radio®
2005 Addy Award Winner for a Radio Campaign!


"AudioMenu has created a radio campaign which has generated more customer feedback than we have had here at Heyward Allen Motor Company in years. We love the final product!" -Wesley Middlebrooks, General Sales Manager of Heyward Allen Motor Company.

 

On The Air!
Telephone Talk Radio® is an expertly produced audio marketing campaign for use in Radio Advertising, On-Hold Messaging, Overhead Radio, and other audio applications. It will put your client’s business "on the air" as a virtual talk-show! This unique approach to audio marketing offers your clients or your business more credibility in the marketplace and is a unique reinvention of typical advertising.

 

More Credibility
This exceptional program is carefully produced in a manner that achieves a true likeness to an actual interactive radio talk show, including a seasoned radio host.

 

Unique

  • Radio Campaign: This program succeeds in portraying a style of radio advertising that stands out among the other spots within a commercial break by using elements not traditional to usual advertising techniques.

  • On Hold Program: Callers on hold will hear what sounds like a broadcast of a radio talk show that features topics and information about the company they are calling.

  • Overhead Audio: For in-store programming, customers will hear an informative radio talk show that can assist them with shopping decisions for certain products and services.

  • Other Applications: Wherever your company utilizes audio, Telephone Talk Radio® can be implemented with its signature talk radio format.

 

Market Exclusive per Industry
Product/Industry exclusivity for Telephone Talk Radio® will be extended to clients on a market by market basis. For instance, if your automotive dealership is airing AudioMenu's Telephone Talk Radio® campaign in Dallas/Fort Worth, AudioMenu, Inc. will not accept any production contracts with another Automotive Dealership that will be running their spots in the Dallas radio market. Applies to radio marketing only, Contact AudioMenu for details.

 

Real Radio Elements

  • The Host: Telephone Talk Radio® is hosted by Russ Riba, a former #1 rated radio personality with over 15 years experience in the broadcast industry. He succeeds in placing your client’s company in the spotlight by communicating as a "personality" instead of a commercial "announcer".

  • The Callers: Voice actors are featured as "call-in" listeners and interact with the host. "Callers" will inquire about information, promotions, etc. on the featured company.  

  • The Guest: A popular option includes featuring a company representative or owner “on the air” as a guest caller to be spotlighted in the show. This is effective in offering a hometown feel to the Radio Spot or On Hold program.

  • The Audio Imaging: As with genuine radio programs, a customized audio signature with the company name will be produced to both set up and close the show.

  • Other Elements: Clients may want to provide their own pre-produced jingle or music bed to be included for marketing consistency.


Demo | "Heyward Allen Talk Radio" - 0:60 Radio
Heyward Allen Motor Company is a major automotive group in the southeast. This particular radio commercial features audio imaging, a host, a caller, and the General Sales Manager as a guest. The dealership provided their Jingle for use in the campaign.

Demo | "Pallett Oil Radio Network" - 0:60 Radio
Pallett Oil Company is one of the finest heating and cooling companies in Virgiania. This spot highlights a seasonal promotion and features audio imaging, a host, and the General Manager as a guest. This is one of a 5-spot campaign.

 

Click Here For a Free Creative Consultation

 


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